Digital Marketing Master Program

·        WordPress – Installation

·        WordPress – Dashboard

·        WordPress - Settings

·        WordPress Categories

·        WordPress Posts

·        WordPress Media

·        WordPress Pages

·        WordPress Tags

·        WordPress Links

·        WordPress Comments

·        WordPress Plugins

·        WordPress Users

·        WordPress Appearance

·        WordPress Advanced

·        Website Development

·        Software installation and Setup

·        Variables

·        Arrays

·        Control Structures

·        HTML

·        Mixing PHP and HTML

·        An Introduction to Databases

·        Multiple Pages in PHP

·        An Introduction to HTML Forms

·        Inserting Data into the Database from PHP

·        An Introduction to Functions and Validation in PHP

·        Editing Data in the Database from PHP

·        Deleting Data from the Database from PHP

·        Using Sessions to Log in and Restrict Access

·        An Introduction to Object-Oriented PHP

·        PDO: PHP Data Objects

·        Authentication Using the Database

·        Class Autoloading

·        Site Administration

·        Pagination

·        Uploading Files

·        Database Relationships

·        Using Relationships: Article Categories

·        JavaScript and PHP

·        Dates and Times

·        An Introduction to CSS

·        Sending Emails from PHP

·        Configuration and Error Handling

·        Website Development

·        What is Internet?

·        Internet-Based Services

·        What is WWW?

·        What is HTTP?

·        What is URL?

·        What is Website?

·        What is Web Server?

·        What is Web Browser?

·        What is SMTP Server?

·        What is ISP?

·        What is HTML?

·        What is Hyperlink?

·        What is DNS?

·        What is W3C?

·        How the Web Works

·        Browser Types

·        Apache HTTP Server

·        Internet Information Services

·        Computer Operations

·        Remote Access

·        File Uploading & Downloading

·        HTML Knowledge

·        Flash Knowledge

·        HTTP Protocol

·        Tools Required

·        Domain Names

·        Site Construction

·        Hosting Concepts

·        Ecommerce Hosting

·        Site Backup

·        Site Statistics

·        Site Popularity

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

·       Understanding Consumer Behaviour

·       What influences decision making and motivation to purchase?

·       How does segmentation and positioning impact strategy?

·       What can be the basis of market segmentation?

·       How are target segments selected?

·       How is positioning decided?

·       How can value be created through a product/service?

·       Differentiating factors of services marketing

·       Pricing strategies

·       Managing the distribution with focus on digital channels

·       Developing the communication strategy

·       Leveraging digital media for marketing communication

·       Creative selection and media choices

·       Designing online advertising, customer engagement and PR campaigns

·       Linking Marketing Strategy to communication objectives

·       Preparing an Integrated Communication Plan

·       Selection of key messaging, communication tools and channels

·       Application of learning through projects

·       Measure the impact of the marketing communications through Marketing Metrics

·       Descriptive Analytics and Visualizations

·       Predictive Analytics

·       Campaign Analytics for Mass Customization

·       What is a Digital Marketing Strategy?

·       Strategy obstacles

·       The integrated process

·       Building a narrative

·       Defining the objective

·       Positioning the needs of customers

·       Basic needs of customers

·       Customer experience

·       Describing the personas and segments of customers

·       Categorizing keywords

·       Tools for keyword research

·       Researching on customers

·       Defining trends

·       Mapping the journey of a customer

·       Mapping the demand for content

·       Building a visual organizer

·       Developing the content calendar

·       Assessing resources

·       Building videos and processes

·       Planning the correct channel mix

·       Content publishing

·       Engaging with multi-devices

·       Contextualization

·       How to use Google Tag Manager

·       Adding conversion pixels for tracking traffic

·       Promote on multiple sites

·       Latest Digital Marketing trends

·       What is SEO?,

·       What is Search?,

·       What is a Search Engine?,

·       What Search Engines are used for?,

·       Why use SEO for your Business?,

·       Serps, Categorization of serps,

·       Crawling,

·       Indexing and Ranking,

·       Technical SEO,

·       How search Engines Work?,

·       Evolution of Search Engines

·       What is an Audit Reasons?,

·       Benefits of performing SEO Audit,

·       Search Engine Commands,

·       Domain Information,

·       Domain canonicalization,

·       Xml, txt,

·       Custom 404 Page structure,

·       Search Engine Friendly URL,

·       Checking Broken Links

·       Keyword research

·       Identify the potential keywords for bring the right traffic,

·       Understanding user intent,

·       Different keyword research tools,

·       Short and long tail keywords,

·       Pros and cons of targeting both,

·       Competitor analysis – what is the right strategy,

·       B2B vs B2C businesses.

·       What is On-Page Optimization?,

·       Reasons and Benefits of On Page SEO,

·       Keyword Analysis,

·       URL Mapping,

·       Title Tag,

·       Meta Tag Description,

·       Meta Keywords and Focus Keyword,

·       Alt Tags,

·       Header Tags,

·       Anchor Text,

·       Internal Links Creation,

·       Creating Search Engine Friendly URL,

·       Removing Broken Links

·       What is Yoast?,

·       Installing wordpress SEO by Yoast,

·       Individual Blog Post and Webpage Optimization through Yoast,

·       Title Tag,

·       Meta Tag Description,

·       Meta Keywords and Focus Keyword,

·       Alt Tags,

·       Header Tags,

·       Anchor Text,

·       Internal Links Creation,

·       Creating Search Engine Friendly URL,

·       Removing Broken Links, schema mark-ups,

·       Mobile SEO for better mobile rankings

·       What is international SEO,

·       Factors impacting international SEO, working with hreflang, etc.

·       Google Commands: allintitle, allinurl, etc.,

·       Ahrefs Backlink Checker Tool,

·       Webceo (Ranking and Reporting),

·       Screaming frog (Audit Tool),

·       Domain Tools,

·       Archive Tools,

·       Duplicate Content Checking Tool – Copyscape,

·       Filling DMCA (Digital Millennium Copyright Act),

·       SEO Profiler (Audit Tool)

·       What is Off Page Optimization?,

·       Benefits of Link Building / Off Page submissions,

·       Different sites for promotion and link outreach,

·       Social Bookmarking,

·       Article Submission,

·       Google Map Listing,

·       Guest Blogging,

·       Press Release Submission,

·       Blog Creation and Customization,

·       Social Media Links.

·       Hidden Text, Doorway Pages,

·       Google Bombing/Link Wheel,

·       Duplicate Sites,

·       Automated Submissions,

·       Keyword Stuffing,

·       Paid Links,

·       Link Farming,

·       Article Spinning

·       What is Online Reputation Management?,

·       Relationship between SEO and ORM,

·       Listening Tools,

·       Google Alerts,

·       Social Mention,

·       Tactics to rectify negative reviews,

·       Use of Content

·       What is Algorithm?,

·       Why Google updates Algorithms?,

·       Google Panda,

·       Google Penguin,

·       Google Hummingbird,

·       Google Mobile Friendly Update,

·       Google Top Heavy Update, etc.

·       What is Google search console,

·       How to use it,

·       Traffic analysis and website audit,

·       Log file analysis,

·       Understanding how Google bot crawl the website.

·       Importance of search engine marketing

·       The benefits of online advertising

·       Advertising on Google, Bing, Yahoo etc.

·       Introduction to keywords,

·       Choosing the right keywords based on the business angle

·       What customers search on search engine,

·       The various types of keyword matches

·       The significance of each keyword match type.

·       What is Google adwords,

·       How Google adwords works,

·       The various sections of adwords

·       Best practices defined by Google,

·       Bidding Strategy (CPC),

·       Types of Bidding Strategy,

·       Advanced Level Bidding,

·       Enhanced CPC, CPA,

·       Flexible Bid Strategy,

·       Advantages and disadvantages of Bid strategies.

·       The Pay Per Click ad campaign,

·       How PPC works,

·       Creating a new ad campaign,

·       Choosing the language, location

·       Understanding the Google bidding process for PPC ads,

·       Various stages of ad campaigns,

·       Deploying split test in ads, adgroups, Keywords, Ads, etc.

·       Introduction to various Google ad networks,

·       Google Display network,

·       Advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign,

·       Deploying video ad campaigns,

·       Callout extensions

·       Other special features of Google ads,

·       Understanding of how adwords rank Ads?,

·       Detailed description of adwords Algorithm(Adrank),

·       Quality score, Importance of Quality Score,

·       CTR, Importance of CTR,

·       Bids, Ad-extensions and its Types,

·       Add Ad-extensions in Campaign,

·       Adgroups Creation using tool.

·       Working with the various metrics in Google ad campaigns,

·       Monitoring the right metrics,

·       Taking the decisions based on the analytics,

·       Measuring the performance of ads,

·       Understanding the use of Conversion Tracking,

·       Way to set up Conversion Tracking,

·       Track Code in website,

·       Verifying Conversion statistics

·       PPC ad campaigns,

·       Daily budget for ads,

·       Starting and stopping of the campaigns,

·       Importance of ad groups,

·       Ad positioning,

·       Ad rank,

·       Ad action,

·       Quality score of ads,

·       Cost per click calculations,

·       Keyword Planner Tool

·       Different types of keywords

·       Ads Creation,

·       Ad metrics,

·       Display URL,

·       Destination URL,

·       Write an ad copy?,

·       Good and bad examples of Ads,

·       Ways to increase CTR,

·       Quality Score and how to increase it,

·       Significance of Negative Keyword,

·       Evaluate Campaign statistics,

·       Conversion Report in Optimization,

·       Keyword Optimization,

·       Ways to reduce OPC,

·       Analyze competitors Performance,

·       Analyzing your competitors performance,

·       Identify Fraud Clicks

·       Various aspects of targeted ad campaign,

·       Targeted placement,

·       Targeting the audience,

·       Demographics,

·       Creating dynamic ads with data feeds,

·       Google sponsored promotion,

·       Understanding the audience list

·       Display Campaigns – All features and Mobile App,

·       Increasing engagement through Remarketing,

·       Comparison between Display and Search Campaign Settings,

·       Performing campaign settings,

·       Google Ad Scheduling,

·       Google Ad Delivery,

·       Placement of Ads,

·       Creating various adgroups,

·       Using display planner tool,

·       Finding relevant websites for ads placement,

·       Creating text ads,

·       Creating banner ads using tools,

·       Uploading banner ads,

·       Examples of good/bad banner ads display campaign.

·       Introduction to Google adwords Express,

·       How it differs from Google adwords,

·       Advantages of adwords Express,

·       Ensuring minimal management,

·       Getting the right performance of ads.

·       Extracting the right reports with Google adwords,

·       Key performance indicators,

·       Reporting segments,

·       Dimension tab

·       Introduction to remarketing,

·       Remarketing campaign setup,

·       Remarketing List Creation,

·       Creating advanced level Lists

·       Modern communication

·       Landscape of social media

·       Managing and monitoring reputation

·       Engagement of a customer

·       Impact of social media on business goals

·       Integration of Social Media Marketing

·       Strategic business channels

·       Defining the target audience

·       Posting and promoting different types of content

·       Microblogging and social networking

·       Social media: Sharing images and videos

·       Other services

·       Hootsuite

·       Link shorteners

·       Social Studio

·       Buffer

·       Social analytics tools

·       Key performance indicators (KPIs)

·          Key factors of social advertising

·          Advertising campaigns

·          Facebook Marketing

·          Understanding Facebook Marketing

·          Facebook Ads Manager

·          Business Manager

·          Facebook Ad Campaign Types &

·          Objectives

·          Audience Targeting

·          Ad Formats

·          Budgeting & Scheduling

·          Facebook Campaign Types

·          How to add Facebook Pixel to the website

·          Reach & Frequency Buying

·          Twitter Marketing

·          LinkedIn Marketing

·          Introduction to LinkedIn Advertising

·          Different types of Campaigns

·          How to find the right audiences

·          Account based marketing

·          Google Marketing

·          What is Search Engine Marketing

·          Overview of different Paid marketing platforms

·          Keyword Research for Google Ads

·          Bidding

·          Search and Search Network Campaigns

·          Google Display Campaigns

·          Conversion Tracking

·          Remarketing

·          Mobile Ad Campaigns

·          A/B Testing

·          Scheduling ads

·          Media Planning

·          Reporting & Management

·          Google Ads Account Audit

·          What is Programmatic Buying

·          Programmatic vs. Traditional Media Buying

·          Targeting Strategies in Programmatic

·          Pinterest

·          Video Marketing

·          Why Video Marketing?

·          How to rank YouTube videos at #1 position

·          Different Video Platforms – YouTube, etc.

·          Video Marketing for B2C Businesses

·          Video Marketing for B2B Businesses

·          Live streaming, Video uploads

·          Generating leads from videos

·          Optimizing Videos for ranking

·          Landing Page

·          Technical understanding of pages,

·          Conversion optimizations,

·          Understanding user behaviour and taking actions accordingly

·          Lead capturing on the pages,

·          A/B testing of the pages.

·          Social Bookmarking

·          Image Optimization

·          Blogging

·          Social Media Analysis

·          Monitoring Accounts

·          Affiliate Marketing

·          What is affiliate marketing and its benefits?

·          Different platforms

·          Affiliate tracking on website

·          How to handle affiliates

·          Handling fraud transactions

·          Tips and tricks

·          Marketing Analytics, strategy and ROI measurement

·          Understanding Google Analytics and Visitors traffic matrices

·          Understanding visitor behavior using multiple metrics

·          Slicing and dicing data

·          Understanding the growth patterns

·          How to build marketing strategy by seeing traffic patterns?

·          Channel performance

·          Setting goals

·          Creating reports and dashboards

·          Measuring ROI as an integrated approach and strategy creation

·       Primary elements of an email

·       Email correspondence types

·       Email clients

·       Spam definition

·       What are email service providers (ESPs)?

·       Typical account features of ESPs

·       Developing a campaign

·       Reporting the features of ESPs

·       Legal responsibilities

·       Email list importance

·       Building subscriber lists

·       Techniques of creating lists

·       Disclosure of a subscriber

·       Subscribing and unsubscribing

·       Managing and maintaining a list

·       Optimizing the list with segmentation

·       Privacy and ownership of data

·       California Consumer Privacy Act (CCPA)

·       GDPR

·       Laws and regulations on spam

·       How to prevent sending spam?

·       Reputation and deliverability of a sender

·       Email funnel visualization: List quality and deliverability

·       Email funnel visualization: Conversion and engagement

·       Landing page essentials

·       Mobile marketing definition

·       Mobile marketing importance

·       Mobile as an engagement and promotional tool

·       Mobile advertising vs mobile marketing

·       Tools for mobile marketing

·       Services of location marketing

·       Ecommerce

·       Web applications on mobiles

·       Mobile channels’ incentives

·       Mobile incentive-offering techniques

·       Mobile promotions and incentives

·       Mobile coupons

·       Planning multi-channel marketing

·       Planning a mobile marketing strategy

·       Mobile marketing mix elements

·       Targeting and segmentation

·       Mobile advertising and marketing

·       Channels for mobile advertising

·       Mobile ad types

·       Mobile advertising strategies

·       Mobile advertising and marketing

·       Channels for mobile advertising

·       Mobile ad types

·       Mobile advertising strategies

·       Code of conduct

·       Guidelines for mobile marketing

·       Laws of spam

·       Major market regulations