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Digital Marketing Master Program

Become a Digital Marketing expert by mastering skills like positioning strategy of a product, branding decisions, understanding pricing strategies, preparing communication plan, marketing analytics, SEO, SEM,SMM, etc. with Digital Marketing Master Program online training course.

  • 55000
  • 60000
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  • Course Includes
  • Live Class Practical Oriented Training
  • 180 + Hrs Instructor LED Training
  • 100 + Hrs Practical Exercise
  • 50 + Hrs Project Work & Assignment
  • Timely Doubt Resolution
  • Dedicated Student Success Mentor
  • Certification & Job Assistance
  • Free Access to Workshop & Webinar
  • No Cost EMI Option
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What you will learn

  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution an...
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
  • How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and lo...
  • How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for...
  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective...
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context

Requirements

  • There are no specific prerequisites for taking up this course.

Description

|| About Digital Marketing Master's Training   

The Digital Marketing Master’s Program online training course equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in Digital Marketing. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach. This course cover digital design making, website development, web hosting, SEO for website and SMM for website with digital marketing activities.

 

 

This course will prepare you in detail for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google AdWords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact. This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

 

Course Content

Part-1 Using Software

·        Photoshop

·        Illustrator

·        CorelDraw
Part -2 Digital Designs

·        Color Theory

·        Design Concepts

·        Basic Digital Design

·        Infographics for Digital Marketing

·        Image Design for Digital Marketing

·        Posters for Events

·        Brochure Design

·        Logo Design for Company

·        Social Media Graphics

·        Create a YouTube Thumbnail

·        Design a Product Mockup

·        Social Media Channel Art

·        Create an Animated GIF

·        Develop Your Brand Identity

·        How To Create a Custom Flyer

·        How To Create a Custom Brochure

·        How To Create Custom Photo Collages

·        Advertisement Images
Specialization-1 WordPress

·        WordPress – Installation

·        WordPress – Dashboard

·        WordPress - Settings

·        WordPress Categories

·        WordPress Posts

·        WordPress Media

·        WordPress Pages

·        WordPress Tags

·        WordPress Links

·        WordPress Comments

·        WordPress Plugins

·        WordPress Users

·        WordPress Appearance

·        WordPress Advanced

·        Website Development
Specialization-2 PHP

·        Software installation and Setup

·        Variables

·        Arrays

·        Control Structures

·        HTML

·        Mixing PHP and HTML

·        An Introduction to Databases

·        Multiple Pages in PHP

·        An Introduction to HTML Forms

·        Inserting Data into the Database from PHP

·        An Introduction to Functions and Validation in PHP

·        Editing Data in the Database from PHP

·        Deleting Data from the Database from PHP

·        Using Sessions to Log in and Restrict Access

·        An Introduction to Object-Oriented PHP

·        PDO: PHP Data Objects

·        Authentication Using the Database

·        Class Autoloading

·        Site Administration

·        Pagination

·        Uploading Files

·        Database Relationships

·        Using Relationships: Article Categories

·        JavaScript and PHP

·        Dates and Times

·        An Introduction to CSS

·        Sending Emails from PHP

·        Configuration and Error Handling

·        Website Development
Web Hosting

·        What is Internet?

·        Internet-Based Services

·        What is WWW?

·        What is HTTP?

·        What is URL?

·        What is Website?

·        What is Web Server?

·        What is Web Browser?

·        What is SMTP Server?

·        What is ISP?

·        What is HTML?

·        What is Hyperlink?

·        What is DNS?

·        What is W3C?

·        How the Web Works

·        Browser Types

·        Apache HTTP Server

·        Internet Information Services

·        Computer Operations

·        Remote Access

·        File Uploading & Downloading

·        HTML Knowledge

·        Flash Knowledge

·        HTTP Protocol

·        Tools Required

·        Domain Names

·        Site Construction

·        Hosting Concepts

·        Ecommerce Hosting

·        Site Backup

·        Site Statistics

·        Site Popularity
Part 1-8

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Lecture-1 Marketing Fundamentals

·       Understanding Consumer Behaviour

·       What influences decision making and motivation to purchase?

·       How does segmentation and positioning impact strategy?

·       What can be the basis of market segmentation?

·       How are target segments selected?

·       How is positioning decided?
Lecture-2 Designing the Marketing Mix

·       How can value be created through a product/service?

·       Differentiating factors of services marketing

·       Pricing strategies

·       Managing the distribution with focus on digital channels

·       Developing the communication strategy

·       Leveraging digital media for marketing communication

·       Creative selection and media choices

·       Designing online advertising, customer engagement and PR campaigns
Lecture-3 Preparing the Marketing Communication Plan

·       Linking Marketing Strategy to communication objectives

·       Preparing an Integrated Communication Plan

·       Selection of key messaging, communication tools and channels

·       Application of learning through projects
Lecture-4 Marketing Analytics

·       Measure the impact of the marketing communications through Marketing Metrics

·       Descriptive Analytics and Visualizations

·       Predictive Analytics

·       Campaign Analytics for Mass Customization