Project Development
· What Does a Web Server Do?
· Other Things Web Servers Do
· How to Find Web Hosting
· Using a Web Server Provided by Your
· School or Work
· Using a Commercial Web Host
· Commercial Web Builders
· Setting Up Your Own Server
· Free Hosting
· Organizing Your HTML Files for Publishing
· Questions to Ask Your Webmaster
· Keeping Your Files Organized with Directories
· Having a Default Index File and Correct Filenames
· Publishing Your Files
· Moving Files Between Systems
· Troubleshooting
· My Files Are Being Displayed Incorrectly
· Promoting Your Web Pages
· Getting Links from Other Sites
· Content Marketing Through Guest Posting
· Promoting Your Site Through Social Media
· Creating a Facebook Page for Your Site
· Site Indexes and Search Engines
· Business Cards, Letterhead, Brochures, and Advertisements
· Finding Out Who’s Viewing Your Web Pages
· Log Files
· Taking Advantage of the Server
· How PHP Works
· Getting PHP to Run on Your Computer
· The PHP Language
· Comments
· Variables
· Arrays
· Strings
· Conditional Statements
· PHP Conditional Operators
· Loops foreach Loops for Loops while and dowhile Loops
· Controlling Loop Execution
· Built-In Functions
· User-Defined Functions
· Returning Values
· Processing Forms
· Handling Parameters with Multiple Values
· Presenting the Form
· Using PHP Includes
· Choosing Which Include Function to Use
· Expanding Your Knowledge of PHP
· Database Connectivity
· Regular Expressions
· Sending Mail
· Object-Oriented PHP
· Cookies and Sessions
· File Uploads
· Search Engines and SEO
· What Is SEO?
· Why You Need SEO
· What About Social Media?
· You Can Do Your Own SEO
· Why Don’t Search Engines Find Sites
· Without SEO?
· How Search Engines Work
· Google, Microsoft Bing, Yahoo!
· Don’t Forget International Searches
· SEO Techniques
· Is Your Site “Friendly?”
· Using Keywords and Keyword Research
· Creating Content for Customers Is the Best
· SEO
· Myths and Facts About SEO
· Tools for Tracking and Managing SEO
· Using Sitemaps
· The robotstxt File
· Understanding Canonical Links
· Redirecting Duplicate Content
· Checking How Your Site Looks to Search Engines
· Tracking Your SEO Efforts
· Paying for Link