If solving business problems and implementing data-driven strategies interests you, a postgraduate business degree focusing on analytics may be the right choice for you. The career options after MBA business analytics are diverse and wide-ranging. So, let us explore the advantages of pursuing this course and why it has gained such popularity in recent times.
Importance of Business Analytics
Business analytics is a process that includes the utilization of statistical techniques which include measures of central tendency, graphs, etc. It also involves managing information system software like data mining and sorting routines. The vertical also deals with the implementation of operations research methodologies.
The sector pertains to exploring, visualizing, discovering and communicating patterns or trends in datasets.
Scope For MBA Students in Business Analytics 
Business analytics has a wide scope of application:
1. It can be utilized for descriptive analysis in which information is used to understand the past and present situation.
2. It is utilized for predictive analysis, which is commonly used to examine business execution in the past.
3. It is additionally utilized for prescriptive examination, which helps in defining advancement systems for more stronger business execution.
Business Analytics finds relevance in every industry since it provides a real-time solution to problems. This field is of great importance and is a take-off platform for a dream career. With the advent and entrance of the internet in every field, data analytics has become a base which quickens the pace of development in each business and industry.
Now that you are aware of the importance of business analytics field and its application in business functions, let us explore how an MBA in the field increases chances of a better future. Let us first see the eligibility criteria for the programme.
Expanding roles in Business Analytics
For MBA holders, specifically from Finance and Marketing backgrounds, having familiarity with basic analytics and statistics is a must.
This can range from advanced knowledge of Excel to skills around tools like R and SPSS.
An overview of visualization tools like Tableau will be of great help. Having said that, the role of a Business Analyst is fast changing and the lines between a Business Analyst and Data Scientist are blurring, day by day.
A traditional Business Analyst job description was more focused around using a system or a set of systems to derive data and present to the Business. Today, they have the opportunity to shift towards the Tech side by learning the requisite skills to create advanced algorithms, and understand concepts of Regression and Modelling.
Career Options after in Business Analytics
After an MBA in Business Analytics, one can also easily land a job as:
Top Recruiters in Business Analytics
In each industry, there is a huge scope for people who have successfully completed their degree in MBA and gained enough skills. Business Analytics degree is in great demand, and some of the renowned brands which are keen on employing business analytics experts are:
Hence, a degree in MBA Business Analytics opens up frontiers of a bright future.
Future of Business Analytics For MBA Students
Business analytics is expected to significantly impact marketing, sales, customer experience, finance, risk management, HR, and social media practices, among others.
Business professionals with an in-depth understanding of business analytics are better positioned to be industry leaders
A business-focused approach to analytics has allowed companies to update the relevance of their product offerings, helping them maximize reach, discover business opportunities and tap into new revenue streams. It has also helped businesses provide optimized solutions to consumers, thereby enhancing customer experience
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