Live Lecture
· Explores a range of core social media platforms,
· Including: Facebook, linkedin, Google+ and youtube.
· Facebook ads Campaign,
· Google ads campaign
· Youtube ads campaign,
· Develop your own mindful innovation campaign
· What is Google Analytics,
· How to Set up Google analytics,
· Cover account setup and profiles,
· Tracking code insertion, and will also explore the key reports and features available within Google Analytics for: traffic sources, content, audience, technology and location.
· Review analytics reports
· Address key analytics measurement concepts such as bounce rate, site speed, goals, goal funnels and conversions.